{"id":35976,"date":"2026-02-03T18:46:55","date_gmt":"2026-02-03T21:46:55","guid":{"rendered":"https:\/\/agenciainfra.com\/blog\/?p=35976"},"modified":"2026-02-04T20:10:52","modified_gmt":"2026-02-04T23:10:52","slug":"especialistas-cobram-clareza-em-comunicacao-da-aneel-sobre-tarifa-branca","status":"publish","type":"post","link":"https:\/\/agenciainfra.com\/blog\/especialistas-cobram-clareza-em-comunicacao-da-aneel-sobre-tarifa-branca\/","title":{"rendered":"Especialistas cobram clareza em comunica\u00e7\u00e3o da ANEEL sobre tarifa branca"},"content":{"rendered":"\n<p class=\"has-text-align-right\"><strong>da Ag\u00eancia iNFRA<\/strong><\/p>\n\n\n\n<p>Especialistas em comunica\u00e7\u00e3o cobraram clareza da ANEEL (Ag\u00eancia Nacional de Energia El\u00e9trica) em sua estrat\u00e9gia de divulga\u00e7\u00e3o da nova \u201ctarifa branca\u201d \u2013 atualmente em consulta p\u00fablica pela reguladora. As declara\u00e7\u00f5es foram feitas durante o workshop sobre a nova modalidade tarif\u00e1ria nesta ter\u00e7a-feira (3).<\/p>\n\n\n\n<p>A fundadora da empresa Comunica Simples, Helo\u00edsa Fischer, afirmou que simplificar a comunica\u00e7\u00e3o \u00e9 \u201cum ato de miseric\u00f3rdia, n\u00e3o s\u00f3 de garantia de transmiss\u00e3o da informa\u00e7\u00e3o\u201d. \u201cPrecis\u00e3o t\u00e9cnica \u00e9 uma coisa, preciosismo t\u00e9cnico \u00e9 outra. Formalidade \u00e9 uma coisa, formalismo \u00e9 outra. Acho que, quando falamos de clareza, estamos falando de uma mudan\u00e7a de cultura\u201d, disse.<\/p>\n\n\n\n<p>Para a s\u00f3cia e diretora da <strong>Ag\u00eancia iNFRA<\/strong>, Leila Coimbra, a linguagem t\u00e9cnica do setor el\u00e9trico e da ANEEL dificultam a transmiss\u00e3o da informa\u00e7\u00e3o pelo jornalismo. \u201c\u00c9 uma luta contra o cron\u00f4metro e \u00e9 um sacrif\u00edcio pegar textos enormes, em uma linguagem pr\u00f3pria. [\u2026] O jornalista \u00e9 a ponte, ele que vai ouvir o que acontece e transmitir a informa\u00e7\u00e3o. Esse papel \u00e9 muito importante e dif\u00edcil, porque a cada dia precisa ser mais r\u00e1pido e eficiente\u201d, declarou.<\/p>\n\n\n\n<p>O ponto foi endossado pela representante do conselho dos consumidores da DME Po\u00e7os de Caldas, Arlene Mareca, presente no Workshop. \u201cPara os consumidores, \u00e9 preciso uma mensagem simples, clara e com credibilidade perante \u00e0 sociedade. [\u2026] Se n\u00e3o tiver clareza nas especifica\u00e7\u00f5es para tratar com o consumidor, ele vai descredibilizar sim. E a\u00ed v\u00e3o haver \u2018espertalh\u00f5es\u2019 dentro do setor ou [que usam] essas tecnologias de comunica\u00e7\u00e3o que come\u00e7am a criar fact\u00f3ides para descredibilizar as entidades e as institui\u00e7\u00f5es\u201d, disse.<\/p>\n\n\n\n<p>J\u00e1 o diretor executivo da FSB Comunica\u00e7\u00e3o, Leonardo Zanelli, chamou aten\u00e7\u00e3o para o tempo de adapta\u00e7\u00e3o ao novo modelo. \u201cTempo e transpar\u00eancia s\u00e3o fundamentais para evitar crises. [\u2026] Explicar como vai funcionar, pode abaixar, pode subir [a conta de luz]\u201d, afirmou.<\/p>\n\n\n\n<p>A proposta da reguladora prev\u00ea a inclus\u00e3o na modalidade da tarifa branca de 2,5 milh\u00f5es de unidades que consomem acima de 1 MWh (megawatt-hora) por m\u00eas ainda em 2026. A minuta em consulta p\u00fablica prev\u00ea a migra\u00e7\u00e3o obrigat\u00f3ria dos consumidores nessa faixa de consumo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>da Ag\u00eancia iNFRA Especialistas em comunica\u00e7\u00e3o cobraram clareza da ANEEL (Ag\u00eancia Nacional de Energia El\u00e9trica) em sua estrat\u00e9gia de divulga\u00e7\u00e3o da nova \u201ctarifa branca\u201d \u2013 atualmente em consulta p\u00fablica pela reguladora. As declara\u00e7\u00f5es foram feitas durante o workshop sobre a nova modalidade tarif\u00e1ria nesta ter\u00e7a-feira (3). A fundadora da empresa Comunica Simples, Helo\u00edsa Fischer, afirmou [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":23944,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7250,10],"tags":[852,53,282,16780,5586],"class_list":["post-35976","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-destaque-lista","category-infraenergia","tag-agencia-nacional-de-energia-eletrica","tag-aneel","tag-energia-eletrica","tag-tarifa-branca","tag-tarifa-de-energia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Especialistas cobram clareza em comunica\u00e7\u00e3o da ANEEL sobre tarifa branca - Ag\u00eancia iNFRA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/agenciainfra.com\/blog\/especialistas-cobram-clareza-em-comunicacao-da-aneel-sobre-tarifa-branca\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Especialistas cobram clareza em comunica\u00e7\u00e3o da ANEEL sobre tarifa branca\" \/>\n<meta property=\"og:description\" content=\"da Ag\u00eancia iNFRA Especialistas em comunica\u00e7\u00e3o cobraram clareza da ANEEL (Ag\u00eancia Nacional de Energia El\u00e9trica) em sua estrat\u00e9gia de divulga\u00e7\u00e3o da nova \u201ctarifa branca\u201d \u2013 atualmente em consulta p\u00fablica pela reguladora. 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