{"id":49759,"date":"2026-11-05T13:05:11","date_gmt":"2026-11-05T16:05:11","guid":{"rendered":"https:\/\/agenciainfra.com\/blog\/?p=49759"},"modified":"2026-11-05T13:05:14","modified_gmt":"2026-11-05T16:05:14","slug":"prioridade-absoluta-e-renovar-marca-petrobras-diz-ceo-da-vibra","status":"publish","type":"post","link":"https:\/\/agenciainfra.com\/blog\/prioridade-absoluta-e-renovar-marca-petrobras-diz-ceo-da-vibra\/","title":{"rendered":"&#8216;Prioridade absoluta&#8217; \u00e9 renovar marca Petrobras, diz CEO da Vibra"},"content":{"rendered":"\n<p class=\"has-text-align-right wp-block-paragraph\"><strong>Ana Lu\u00edsa Egues, da Ag\u00eancia iNFRA<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O CEO da Vibra, Ernesto Pousada, disse nesta quinta-feira (5) que a &#8220;prioridade absoluta&#8221; da distribuidora de combust\u00edveis \u00e9 renovar a marca Petrobras em seus postos de abastecimento. A empresa mant\u00e9m um contrato de licenciamento de uso de marcas com a Petrobras v\u00e1lido at\u00e9 28 de junho de 2029 e vai buscar a renova\u00e7\u00e3o desse contrato, mesmo com indicativos da estatal de que n\u00e3o h\u00e1 disposi\u00e7\u00e3o para esse acordo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Um acordo para debranding [remo\u00e7\u00e3o da marca] seria um plano D, porque os planos A, B e C possuem o objetivo de renovar. Ainda n\u00e3o temos nenhuma conversa [com a Petrobras] sobre o assunto, mas, conforme a data se aproxima, certamente as negocia\u00e7\u00f5es acontecer\u00e3o. \u00c9 uma marca que zelamos muito, que temos orgulho e carinho de levar para todo o pa\u00eds. Mas, \u00e9 claro, seguimos elaborando um plano caso n\u00e3o tenhamos esse acordo&#8221;, disse Pousada.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em janeiro de 2024, a Petrobras notificou formalmente a Vibra informando que n\u00e3o tem interesse em renovar o contrato de uso da marca ap\u00f3s o vencimento. A quest\u00e3o \u00e9 sens\u00edvel \u00e0 Vibra, j\u00e1 que a posi\u00e7\u00e3o da Petrobras, ao menos sob o governo Lula, \u00e9 de encerrar o uso da marca da empresa na testeira dos postos, o que afeta diretamente o neg\u00f3cio. Mais do que isso, membros do governo falam abertamente em retorno \u00e0 distribui\u00e7\u00e3o de l\u00edquidos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Iniciada na gest\u00e3o Jean Paul Prates, a diverg\u00eancia foi mantida durante o mandato de Magda Chambriard, que criticou a Vibra em mais de uma ocasi\u00e3o pelo suposto n\u00e3o repasse de descontos nos pre\u00e7os dos combust\u00edveis fabricados em refinarias da estatal. Ainda assim, a Vibra \u00e9 a maior cliente da Petrobras no neg\u00f3cio de refino e manteve rela\u00e7\u00e3o comercial ativa com a estatal nos \u00faltimos anos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Diesel<\/strong><br>Pousada tamb\u00e9m afirmou, na teleconfer\u00eancia, que a Vibra enxerga estabilidade no mercado de diesel para o quarto trimestre. Segundo o CEO, por conta da subven\u00e7\u00e3o econ\u00f4mica, a entrada de volumes voltou a n\u00edveis normalizados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Tivemos, no Brasil, momentos de entrada de diesel russo, de pre\u00e7os acima do price cap, de pre\u00e7os abaixo do price cap. Seguiremos olhando o mercado e vamos prover das fontes mais competitivas que obede\u00e7am aos nossos crit\u00e9rios de compliance&#8221;, disse o executivo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ana Lu\u00edsa Egues, da Ag\u00eancia iNFRA O CEO da Vibra, Ernesto Pousada, disse nesta quinta-feira (5) que a &#8220;prioridade absoluta&#8221; da distribuidora de combust\u00edveis \u00e9 renovar a marca Petrobras em seus postos de abastecimento. A empresa mant\u00e9m um contrato de licenciamento de uso de marcas com a Petrobras v\u00e1lido at\u00e9 28 de junho de 2029 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9948,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7250],"tags":[21677,18899,22595,143,22597,7033],"class_list":["post-49759","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-destaque-lista","tag-ana-luisa-egues","tag-ernesto-pousada","tag-marca-petrobras","tag-petrobras","tag-teleconferencia-vibra","tag-vibra"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>&#039;Prioridade absoluta&#039; \u00e9 renovar marca Petrobras, diz CEO da Vibra - Ag\u00eancia iNFRA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/agenciainfra.com\/blog\/prioridade-absoluta-e-renovar-marca-petrobras-diz-ceo-da-vibra\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&#039;Prioridade absoluta&#039; \u00e9 renovar marca Petrobras, diz CEO da Vibra\" \/>\n<meta property=\"og:description\" content=\"Ana Lu\u00edsa Egues, da Ag\u00eancia iNFRA O CEO da Vibra, Ernesto Pousada, disse nesta quinta-feira (5) que a &#8220;prioridade absoluta&#8221; da distribuidora de combust\u00edveis \u00e9 renovar a marca Petrobras em seus postos de abastecimento. 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